JOURNAL

8 things we know you're going to need on the road.

Starting in 1936, Sturgis went from an average bike meetup run by a dealership in the middle of South Dakota, to a 10-day event that generates over $8 million in income. 

Well, what a week it was spending time with friends and fellow chopper enthusiasts in the beautiful SoCal country side. Here's a small photo recap to the week long trip from CO to CA and back Time...

We just returned from opening up our official first retail stocklist partner - TRIco, on Hollywood Blvd in Los Angeles, CA.  SO in order to celebrate, we drive the 1000 miles out from Colorado, wit...