JOURNAL

Working tough to build out our first flagship location.  It's a small space, but location is perfect in the heart of Old Town Fort Collins, Colorado.  I lived here about 15years ago, and remember the feeling and history of a good Colorado old town, which is hard to find these days in an ever growing state and country.

Had to change the outside facade first, and paint had to be applied - any color as long as it's black.

Next came changing the inside from cheery Colorado cheesy gift shop, to a more toned down area.  I built all the displays to fit into this small inside, trying to maximize usable space.

All the displays are mobile and easily change for shelves or racks, or hanging items

Next had to het to the window lettering.  Chose to use hand painted black lettering filled with gold leaf.

Building continues, more to come....
 

Well, what a week it was spending time with friends and fellow chopper enthusiasts in the beautiful SoCal country side. Here's a small photo recap to the week long trip from CO to CA and back

Time to get our stock of gloves together, amongst other special items to launch at TRIco first, then bring down to Born Free show

We unfortunately had to pack up some bikes in the back of the truck, instead of riding out, because we had to bring so much other product with us, but once we drove into the desert, we were ok with being inside the aircon with 115* temps outside.

The drive gets long sometimes, even the cars start blending into the background

As soon as we roll into LA county, we connect with some of our crew, and share the last minutes of our long journey from CO to LA

Brotherly love

Made it to TRIco, and posted up with the crew for all of Thursday, for some new product launch, before the DicE party at the Chun.

Day 1 at Born Free 7

Set up nicely, showing folks a little glimpse into some of the Abel Brown products, and the quality we pride ourselves and our products within.

Watching the Picture books play behind our booth, as we're set up with TRIco & DicE magazine

Day 2 - More madness

Joe's Shovel with our Nomad tent set up next to our booth.  Great photo booth for all folks

Wil having too much time cruising the isles with his Oxblood Mada gloves, beautiful pan, and Joe King helmet steeze.

What an amazing weekend, time to now relax and go chase some beach

Found and well deserved

Thanks for an amazing week Cali, friends, and Born Free.... till next year.  Roll out

We just returned from opening up our official first retail stocklist partner - TRIco, on Hollywood Blvd in Los Angeles, CA.  SO in order to celebrate, we drive the 1000 miles out from Colorado, with some beauties for the window and to sell.

The inside always looks amazing inside TRIco, so we have selections throughout the store.

To go along with out deep brand roots in travel, we selected a motorcycle camping theme for the window display.  On the left side of the window, we have a campfire scene, with flowing fire, our camp chairs, blanket, and other goods.

On the right side of the window, we have the beautiful bike from Speedmetal cycles in Denver, with our Nomad tent attached, and a selection of accessories

From the inside view

Make sure you head out and check the beautiful display in person! Available to show through July

Dropped off some bits for our winter builds, looking forward to start building back up.  Spring is coming QUICK

These guys know how to get down in our tent.  Now get one and take it on your next trip!